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The Event
  Key Message:
  • Know the risks of diabetes risks and its warning signs
  • Know how to respond to diabetes and whom to seek medical attention from
  • Know how to manage diabetes and take control

Roll out from November 1-30 - Corporate Wellness Program
Last year’s successful Corporate Program which took important diabetes health screening to 45 institutions across the UAE will be repeated this year. On offer to employees and workers will be blood sugar tests to check that their levels of glucose are not higher than they should be, blood pressure checks to ensure that their heart isn’t being overworked and Body Mass Index measurements to establish whether they should lose a few pounds/kilos to reduce the risk of developing chronic ailments. Lifestyle advice and counselling will also be made available, with the overall aim of the program being a reduction of the burden that diabetes places on corporations through sick leave absences.  An innovation for Know Diabetes 2010 is the introduction of a dedicated health screening vehicle. This specially commissioned mobile facility that will have all the necessary equipment for diabetes health checks and will make it easier for the registered health professionals to assess large numbers of employees.

Roll out from November 1-14 – Mall Activities
Know Diabetes mall-based activities this year will take place at Dubai Festival City, a popular waterfront resort and leisure destination that is home to numerous retail facilities and services. On offer at the Know Diabetes stand on the ground floor adjacent to Ikea will be a range of free health-related entertainment and educational activities. These include nutritional consultation and dietary advice from VLCC experts, exercise shows from wellness gurus Fitness First and healthy cooking demonstrations by professional chefs. Younger members of the family will be well catered for with face-painting stations, magic shows, balloon bending and clowns. The World Diabetes Day theme for the period 2009-2013 is education and prevention and the campaign slogan for this year is 'Let's take control of diabetes… now.' Aligning itself with this focus, Know Diabetes aims to impart important knowledge that will inculcate good habits. As well as fun and learning activities being available, visitors wanting a health check-up can receive blood sugar tests, blood pressure checks and BMI measurements provided by licensed and registered medical professionals.
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